Gingham’s Glow-Up: Why This Classic Print Is the Latest Trend of Summer 2025

Gingham is back—and not just for the picnic table. This season, the iconic checkered print is stepping into the spotlight with a fresh, fashion-forward twist that’s equal parts nostalgic and now. From TikTok trendsetters to runway regulars, everyone’s checking into gingham.\

We are obsessed because Gingham is checking all the boxes. It’s playful, photogenic, and versatile enough to go from brunch to beach to rooftop party. On TikTok, #ginghamoutfit is trending with millions of views, as creators style it with chunky sneakers, cowboy boots, or vintage sunnies for that effortlessly curated vibe. Check out few of our favs from our collection at Kellsay.com:

From Cottagecore to Catwalk: Gingham’s Modern Makeover

Once associated with retro Americana and countryside charm—think Dorothy’s blue dress in The Wizard of Oz or Brigitte Bardot’s 1959 wedding gown—gingham has long had a nostalgic place in fashion. But in 2025, it’s taking a fresh turn. Designers are updating the classic check with unexpected silhouettes, rich fabrics, and bold color palettes. Picture tailored blazers, corset-inspired tops, and airy matching sets that feel current and effortlessly cool.

How to Wear It Now

Whether you’re leaning into full-on picnic-core or just adding a touch of print, gingham is a smart go-to this summer. Try a pastel gingham mini with chunky sandals, or throw a checkered blazer over a crop top and denim shorts for a casual-but-polished look. Mixing prints is also on-trend—yes, gingham and florals can work beautifully together.

The Celeb Stamp of Approval

When Jennifer Lopez wears the same pink-and-white gingham dress from Reformation three times in a month, you know something’s trending. Her Lake Como vacation look sparked a wave of interest, with brands like Mango, Dôen, and Zara quickly selling out of their own gingham styles.

What the Fashion Press Is Saying

Fashion editors are embracing the revival. Vogue recently spotlighted gingham’s runway comeback in collections by Carolina Herrera and Altuzarra, where it was paired with sleek tailoring and statement accessories. Meanwhile, Who What Wear listed gingham dresses as one of the key vacation-ready styles for summer 2025—ideal for both European getaways and city weekends.

Gen X & Millennials: Early Gingham Fans

Before Gen Z gave it a viral moment, Gen X and Millennials already had a soft spot for gingham. For Gen X, it brings to mind Mary Ann from Gilligan’s Island—the ultimate girl-next-door in a gingham crop top and shorts. That blend of sweet and strong still resonates today, especially as retro TV fashion continues to influence modern collections.

Millennials rediscovered gingham during the early 2000s indie and Tumblr eras, styling it with ballet flats, cardigans, and oversized sunglasses. Now, they’re updating the look with grown-up pieces: gingham capris with silk blouses, kitten heels, and minimalist accessories. Who What Wear calls this evolution “a romantic shift from more traditional cuts.”