47 Brand: The “It” Hats Everyone’s Talking About 

From Classic Trucker design to Carhartt, this isn’t your average logo hat. We’re talking hats that turn heads, rack up compliments, and feel like a real style upgrade. '47 Brand has been quietly dropping some of the freshest designs for MLB, NFL, NCAA, and everyday streetwear — and trust us, these are the must-have hats you’re going to want in your rotation. Check out these new designs for your favorite college football team (shop 47's collection of NCAA vintage hats) or search your favorite team & league.  There are so many options to pick from. 

Whether it’s the rugged Carhartt collab, the clean modern MVP, or the nostalgic-but-updated Clean Up variation, these hats aren’t just hats. They’re statement pieces.

Why We Love 47 

47 Brand has mastered the mix of timeless quality and modern flair. Their goal? Hats that feel exclusive, look fresh, and never break the bank. They stay consistent on price but constantly update designs so your “it-hat” game is always on point. These are some of our current favorites we'll be wearing to our gameday events. First, my current favorite (so many revamped, modernized designs) for your favorite NCAA team. Here's mine (click the picture to shop the UGA hat collection):

The BEST Trucker Hats: Not your average baseball cap, the '47 Trucker hat is built to stand out. With a snapback fit, airy mesh back, and fresh retro-inspired style, it’s a hat that draws compliments wherever you wear it. 

• Shop➡️ Trucker Collection

Carhartt x MLB Hats: Rugged meets sporty — an MLB collab that’s a true standout on gameday or the streets. More styles are in the works.

• Shop ➡️ Carhartt Collection

MVP Hats: The MVP hat collection are both sleek many with retro and vintage looks and will have people asking you where you found it.  Get ready for the compliments.

• Shop ➡️ MVP Hats
• Shop ➡️ Vintage Hats

Clean up + Franchise hats Several NFL & NCAA Franchise and Clean Up style hats with classic retro logos paired with 47's updated styling

• Shop➡️ Franchise Hats
• Shop➡️ Clean Up Hats

Our Faves (and Why We are Wearing)

• Retro & Vintage Vibes: Throwback NFL and NCAA logos and vintage mascots bringing back nostalgic designs with a modern and updated. 

• Compliment Magnets: People notice the upgrade, not just the logo.

• Collab Cool: Carhartt Collection = rugged streetwise meets fan vibes.

• All-Day Comfort: Soft, structured, breathable — these hats actually feel good.

• Versatility: Pair with your gameday tee, denim, or #gamedaydress.

'47 Brand is bringing classic retro and vintage designs into the now. Think classic team logos, throwback mascots, and old-school colorways — but reimagined with a clean, modern twist. These hats give you that nostalgic vibe while still feeling fresh and on-trend, whether you’re at a game, grabbing coffee, or just adding a sporty edge to your outfit.

The Backstory

Twin brothers Arthur and Henry D'Angelo founded in 1947 when they began selling sports memorabilia outside Fenway Park in Boston. Their business was initially known as Twins Enterprises. In 2010, the company rebranded to '47 Brand, and by 2015, they simplified it to just '47. Their mission? To make premium headwear accessible to everyone—without overcomplicating the price or aesthetic.

Today, 47 collaborates with iconic leagues like MLB, NCAA, NHL, NBA and NFL to consistently dropping fresh, elevated designs that blend classic sports culture with modern streetwear. These aren’t just logo hats—they’re statement pieces that upgrade your entire look. Whether you're repping your team or just your style, 47 delivers headwear that feels personal, timeless, and effortlessly cool.

✨As a 47 Brand affiliate, if you shop through the links in this post, I may earn a small commission at no extra cost to you.✨

Check out our curated links to shop your favorite team's headgear

Check out our most favorite hats we picked from '47's Collections.

If you are looking to pair your hat with an affordable game day outfit, check out Kellsay's GameDay Outfits & Stadium Clear Bags.